Process

We offer a smooth ride to your design destination. Here’s the travel plan:

  • Talk. To start, we look under the hood to learn more about you, your business and the people you want to engage online and in print. Tell us your likes and dislikes when it comes to design. Don’t know what you like or dislike? No problem. We guide you through some design basics and best practices and get a clear sense of what appeals to you. We also need to know what appeals to the people you want to reach. So, we go to the Web and elsewhere to learn where and how your target audience congregates and converses.
  • Design. Here’s where we shift into high gear. Using all the input we collected, we create original design concepts that clearly capture your messge in images, words, color and type. From there, we refine our ideas until they’re just right.
  • Present. Now it’s show time. With the concepts refined, we meet with you virtually or – if possible – in person to present the design concepts for your review. While we take a lot of pride in our experience and expertise as designers, this is your project and you’re the designated driver. We welcome your feedback and work until you’re 100% thrilled.
  • Produce. With your approvals, we finalize the design concepts, oversee photo shoots (as needed), prepare digital files and send you a final digital proof to sign off on.
  • Deliver. For print projects, we can manage the print process, deliver the digital files to your printer (or ours), review the printer’s proof and send you the final proof to approve for printing. On Web projects, we work with with our developers (or yours) through launch to ensure that the design translates seamlessly.

The project ends, but the trip isn’t over. We’re just an email or call away and look forward to collaborating with you in the future.